Did you ever notice the different smells that you can smell when you are walking around a mall or bakery? The smell of the sweet at the different food courts in the malls and the perfume smell at the clothing section. There are days when you entered a store just because you have liked the smell of cologne. All the above points themselves speak a lot about the importance of scent marketing for business, if you run a business then you must know about the benefits of scent.
- Smells can change the customer mood and make them stay for a longer time in your store which will tempt them to buy more products from the store. The more the customer spends time in your store the more money you can earn. And in the other hand if the store does not like the smell then the customer will not be comfortable staying and look at the different items kept in the store and may also never turn back again to the store.
- Smell marketing can immensely increase your branding because the good smell will be always remembered by the customers and that will make to keep your brand always in their mind. So whenever they think about your product they will for sure visit you and even if they have no need of the products but they can share the experience with others and get you, new potential customers.
- The sent market not only helps you to have a happy customer but it also makes your office environment so good that your employees feel all the time energetic and will greet the customer with a big smile all the time. If they are in good mood then they will take extra effort to attend to the customer and make them have the best experience.
Hope you will also start using the scents and create good memories for your customers.