As a small business, it’s critical to make sure your local business listing is optimized to attract new customers. Here are 10 tips to help you get the most out of your listing:
- Choose the right category.
When creating your listing, be sure to select the most relevant category for your business. This will help customers find you more easily when they search for businesses like yours.
- Use keywords in your business name.
Including relevant keywords in your business name can help you show up higher in search results. You can use keywords in the name of your business to improve your search engine ranking.
- Describe your business in detail.
In the “Description” field, be sure to write a detailed and accurate overview of your business. This is your chance to really sell potential customers on why they should choose you.
- Include your business hours.
Make it easy for customers to know when you’re open for business by including your hours in your listing.
- Add photos and videos.
Visuals are always a welcome addition to any local business listing optimization, so be sure to add some high-quality photos and videos of your business.
- Use a custom URL.
If available, use a custom URL for your listing. This can make it easier for customers to find you online.
- Encourage customer reviews.
Customer reviews can be extremely helpful in boosting your listing’s visibility and helping to attract new customers.
- Respond to customer reviews.
When you do receive customer reviews, be sure to respond to them promptly. This shows that you care about your customers and their feedback.
- Keep your listing up to date.
Make sure your listing’s information is always accurate and up to date. This includes your hours, contact information, and any other relevant details.
- Promote your listing.
Once your listing is created, be sure to promote it through your other marketing channels. This will help to drive even more traffic to your listing. If you’re looking for some online marketing ideas, check out our blog post on how to promote your business online.
By following these tips, you can help ensure that your local business listing is optimized for success.